Transforming online health communities
Find out how the NHS’s online healthcare groups drove patient engagement up by 300%
Mobilising Mozilla’s super-fan communities
Find out how Firefox became the leading browser in Europe
Tapping into the conversation
Find out how Capgemini used social data to optimise its business propositions
Managing events in social media
Find out how Red Bull’s social media team revolutionised their London Music Academy
Creating ‘flash communities’
Find out how Samsung Mobile’s music community earned three million content views in eight weeks
What we do
RMM helps organisations use social media to drive growth by transforming their acquisition, loyalty, reputation, collaboration and innovation activity.
We are a mixed discipline group of social media specialists, drawn from market research, management consultancy, creative services & media planning.
How we do it
We put strategic frameworks in place that enable organisations to prove the ROI of their social media activity.
We help stakeholders across the entire organisation define, develop and manage their own internal capabilities around social media.
“Social Climber” – a newsletter for people who prefer their social media news accompanied by a stiff martini
Just who is the Social Climber? Who is the mystery writer of ‘the free West’s leading social media newsletter’? You can check out the latest ‘edition’ here.
Methods for measuring the ROI of social media activity
We identify some key trends in measurement methodologies that brands have been using over the past year, to help understand the ROI of social media.
LinkedIn Profiles, New Jobs and Corporate Confidentiality
A post on employers who perceive their employees to be over-sharing on LinkedIn and how organisations can mitigate the reputational risks of the platform
Should organiations stop collecting customer data?
By Matt Rebeiro
I spotted an interesting article in the Harvard Business Review today entitled “Stop Collecting Customer Data; Let consumers control their personal profiles” which is well worth a couple of minutes of your time, if not just because it is every bit the antithesis to all of the hyperbole around 2012 being the “year for data”.