Insight, inspiration and expertise in social media

Since 2005 we have been helping organisations use social media to unlock new value from their customer, employee, partner media and investor relationships. We develop social media strategies, pilot innovative social media activities as well as providing training and support in community management, influencer relations and social media monitoring.

Why social media works

Social media helps people and organisations share, create, recommend and filter information. As a result, it can help build strong, trusting relationships - a fundamental building block for a successful organisation...more

Our clients typically ask us…

How to measure the ROI of social media? Who in the business should manage social media? What should we do about issues such as online privacy and ethics? Read our thoughts on the social media questions of the day...more
Iain MacMillan

Three ways social media can help brands in the travel sector

We’ve identified a number of trends in the business challenges that social media are helping travel organisations solve, and the type of solutions we are being asked to help deliver.

Iain MacMillan

Methods for measuring the ROI of social media activity

We identify some key trends in measurement methodologies that brands have been using over the past year, to help understand the ROI of social media.

Matt Rebeiro

Should organiations stop collecting customer data?

I spotted an interesting article in the Harvard Business Review today entitled “Stop Collecting Customer Data; Let consumers control their personal profiles” which is well worth a couple of minutes of your time, if not just because it is every bit the antithesis to all of the hyperbole around 2012 being the “year for data”.