Press Materials
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Why social media works
Social media helps people and organisations share, create, recommend and filter information. As a result, it can help build strong, trusting relationships - a fundamental building block for a successful organisation...more
Our clients typically ask us…
How to measure the ROI of social media? Who in the business should manage social media? What should we do about issues such as online privacy and ethics? Read our thoughts on the social media questions of the day...more
Three ways social media can help brands in the travel sector
We’ve identified a number of trends in the business challenges that social media are helping travel organisations solve, and the type of solutions we are being asked to help deliver.
Methods for measuring the ROI of social media activity
We identify some key trends in measurement methodologies that brands have been using over the past year, to help understand the ROI of social media.
LinkedIn Profiles, New Jobs and Corporate Confidentiality
A post on employers who perceive their employees to be over-sharing on LinkedIn and how organisations can mitigate the reputational risks of the platform
Should organiations stop collecting customer data?
By Matt Rebeiro
I spotted an interesting article in the Harvard Business Review today entitled “Stop Collecting Customer Data; Let consumers control their personal profiles” which is well worth a couple of minutes of your time, if not just because it is every bit the antithesis to all of the hyperbole around 2012 being the “year for data”.