At the heart of our process is our planning framework – KUDOS – that governs our thinking and allows us to define metrics, targets and benchmarks.
The key to increasing the brand’s share of conversation lies in engaging with audiences, enabling their activities, building trust and relevance and, as a result, influencing their dialogue, opinions and behaviour. Our ‘KUDOS’ planning framework guides the process of identifying social media-friendly activities – activities that provide Knowledge, are Useful, Desirable, Open and Shareable.
KUDOS is a rubric to help brands manage their social media activities, and so maximise their social capital. The process of thinking through the KUDOS attributes helps a brand decide what channels it is going to use and how it is going to use them. It can check and balance the needs of both brand and audience. It can also establish what it is going to measure so that it can assess the success or otherwise of the activity.
For more information on KUDOS, click here.
[...] newsletter two weeks ago, I’ve run innocent smoothie’s buy 1 grow 1 campaign through KUDOS and given it the scorecard below. Consumers can purchase a specially-marked carton of an innocent [...]
[...] weeks ago, I’ve run innocent smoothie’s “Buy One Grow One” campaign through KUDOS and given it the scorecard below. Consumers can purchase a specially-marked carton of an innocent [...]
[...] remember that content and tools don’t need to be expensive, flash and glossy. They just need KUDOS. Here’s a great example of a piece of content that’s very clever, very shareable – and [...]
[...] Leo and I first coined the KUDOS acronym, we were playing around with the idea of ‘kudos’ itself – we knew that [...]
[...] audio, print and event content that has been created for other marketing uses. However, as the KUDOS framework suggests, we must get better at understanding people’s behaviour and needs within [...]