About us

The Company

In the online world, a brand's ability to affect its environment, particularly through marketing activity, is influenced by its social capital. The more social capital a brand has, the more easily it is able to achieve its ends.

This capital is accumulated through a brand's social media activity: the conversations, debate, trading, networking, sharing and gaming that occur online in blogs, forums, virtual worlds, communities, social networks and brand sites. By developing content, assets, tools and services, brands can endeavour to build their social capital.

We help brands understand how to do this, implement marketing activities accordingly, measure and learn from the results.

The People

The Ryan*MacMillan Roll Call goes as follows...

About this site

As we continue to develop our website, we'll endeavour to make use of relevant new tools and services.

At present, we're using the Wordpress blog engine for the main body of our website, del.icio.us to collect our favourite links, LinkedIn to provide details on who we are and Last.FM to share with you our current musical tastes. In the next few weeks, we hope to start using Upcoming to organise our 'laptopdancing' evenings - but more on that in due course.