Ryan MacMillan

At the heart of our process is our planning framework – KUDOS – that governs our thinking and allows us to define metrics, targets and benchmarks.

The key to increasing the brand’s share of conversation lies in engaging with audiences, enabling their activities, building trust and relevance and, as a result, influencing their dialogue, opinions and behaviour. Our ‘KUDOS’ planning framework guides the process of  identifying social media-friendly activities – activities that provide Knowledge, are Useful, Desirable, Open and Shareable.

KUDOS is a rubric to help brands manage their social media activities, and so maximise their social capital. The process of thinking through the KUDOS attributes helps a brand decide what channels it is going to use and how it is going to use them. It can check and balance the needs of both brand and audience. It can also establish what it is going to measure so that it can assess the success or otherwise of the activity.

For more information on KUDOS, click here.