Our services
We bring rigour and discipline to the study of audience behaviour and management of brand activity within social media environments. We offer the following services:
Marketing campaigns
We help to drive interest and consideration in social media environments by listening to the needs of the audience, and responding by:
- fuelling conversations with information and content in order to provide talking points and encourage discussion.
- facilitating community action by providing relevant tools and services – helping the target audience do more.
- helping the brand engage directly with bloggers and communities on relevant issues and causes where it has a relevant and insightful contribution or point-of-view.
We develop marketing plans and deliver activities to engage specific audiences.
Product development
We create social media products that both generate revenue and work as marketing tools.
We do this through a collaborative idea generation process.
Training
We provide workshops, seminars, reports and 1-on-1 training sessions to get marketers up to speed on social media
Research and monitoring
Using our ‘social media footprint analysis’ process, we monitor conversations about the brand or product, and understand their effect: what are they saying, why and where are they saying it.
How we work with our clients
There are many ways we use social media marketing to help brands, businesses and NGOs to meet their objectives. These include:
- Monitoring, understanding and influencing conversations about the brand or product to encourage consideration and recommendation
- Listening, identifying and responding to existing customers’ key issues and support requirements
- Fueling dialogue between satisfied customers
- Monitoring conversations to allow the brand to pinpoint potential new audiences and markets
- Developing audience groups on the basis of behaviour, influence and the depth of engagement with the brand
- Engaging and involving consumers in the product development process