Ryan MacMillan

We use our Social Media Footprint Analysis to understand the nature of existing conversations (relevant to the brand, product or issue in question), and provide insights into what people might be interested in hearing about. The analysis also benchmarks the brand’s existing position within a conversation, enabling us to measure changes due to subsequent social media marketing activity.

We define a ‘social media footprint’ as a measure (or reflection) of the share of conversation around a brand, product, issue or cause, generated by analysing public, online dialogue and conversations. Analysis of a social media footprint will uncover trends and patterns in what is being talked about, by whom, in what types of online locations and with what level of sentiment.

Typically, insights can be generated into audience interests and behaviour triggers, topics & issues discussed, competitor performance and who the most popular or influential conversation participants might be.

Click here for more background information, process detail and explanation of what we can find out from a brand’s social media footprint.