Image originally uploaded by johanbak.
Ever since I picked up my first museum audio guide (thanks to my girlfriend’s influence), I’ve been marvelling at the untapped potential of digital guides - ideally based upon an open, updateable model. Yellow Arrow is one of the first truly open examples I’ve read about where there is a mechanic [...]
Entries from May 2006
Yellow arrow
May 31st, 2006 by Iain MacMillan · No Comments
In Blogging · Brand innovation · Customer conversations · Networking · New technologies · Sharing · Social media · Stories · Storytelling
Levi’s Stay True
May 30th, 2006 by Iain MacMillan · No Comments
In Stories
As reported earlier in the week, there’s a strange sense of hopping on the community bandwagon with Levi’s new ‘Stay True’ website. A bandwagon that doesn’t seem to quite know where it’s heading. So I can post messages? So what? Doesn’t matter how pretty you make your Flash site, there’s got to be [...]
Overweb3D
May 28th, 2006 by Mat Morrison · 1 Comment
In Networking · New technologies
OverWeb3D enables the hard sell with chromakeyed spokesgoon overlays