Entries from June 2006

Cell phone cinematography

June 16th, 2006 by Iain MacMillan · 1 Comment
In Brand innovation · New technologies · Product launch · Stories

Nokia N90
Originally uploaded by Imacca.

There’s been a plethora of stories recently about brands ’supporting’ and providing a home for the talents of amateur movie-makers, be it with camcorders or mobiles. I’m always slightly suspicious. Brands usually insist the content gets uploaded to special microsites on their own destination sites - and often that they will [...]

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Amazon Groceries Beta

June 16th, 2006 by Mat Morrison · No Comments
In Brand innovation · Customer experience · Product launch · Social media · Stories

Amazon has launched its grocery shopping service into beta in the US, offering a range of 10,000 non-perishable items.
It’s interesting to see a service launched into beta, or at least, one that offers physical product. Normally, something like this might be called a pilot - but “Beta” is clearly in the minds of the new [...]

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Google Goes Green

June 8th, 2006 by Iain MacMillan · No Comments
In Stories

In terms of being environmentally friendly, I could be a lot greener. However, Google Maps and Earth day Network’s Summer of Green website caught my eye. This is Green with style, with interest and passion, and with a great sense of rhythm (check out the funky drumming on the video clips - though not [...]

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Condé Nast 2.0

June 7th, 2006 by Mat Morrison · No Comments
In Brand innovation · Networking · New technologies · Stories

David Hauslaib’s Jossip.com reports that Condé Nast is behind Lipstick.com, a JV with Steve Huffman & Alexis Ohanian’s Reddit, a commons-based editorial-karma-driven recommendation service for the most interesting stories.
Lipstick.com focusses on celebrity gossip, naturally. Since freshness and timeliness is all when it comes to gossip, this is a perfect match. It makes use of the [...]

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Monkey Kick-off

June 6th, 2006 by Mat Morrison · No Comments
In Gaming · Social media

Nice virulence from Monkey Kick-off - it encourages you to challenge your friends with links you can post on your blog. OK - so you don’t harvest email addresses, but you do acquire players…

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