Photo by Martin Deutsch
A potentially useful series of thoughts:
It used to be the case that we could assess our communications ideas by putting ourselves in the consumer’s shoes, and asking questions like “So what?”, and “What’s in it for me?” (credit to Ajaz)
For some reason, the advent of UGC/Consumer Generated Content has made us all [...]
What Iain was listening to w/c 15 Jan
| What he was listening to last week
Iain has been getting a lot of stick recently about his taste in music. This is unfair, and must stop. On the left is his current music - on the right, by way of comparison is his music for the week [...]
The first place I learnt about the new NBC drama Heroes was in the marvellous Word magazine, so once again it seems I’m way behind the curve. But there’s something about a series that goes nuts on super hero powers that really appeals to the little boy inside me. It seems I am the Sci-fi [...]
This is from a set of notes that I’ve been taking over the past few months. It strikes me that most of the questions I’ve been hearing boil down, in some form or another into a need to develop practices and tools in the following areas:
Personalisation
Search
Information Architecture
Analytics
Interaction
Self-service and Customer-initiated communications
Social Media
The Online Marketing Mix
THINGS [...]
Advertising Age’s editor Scott Donaton lambasts ad agencies’ weak & wooly viral campaigns, fake blogs (flogs), and social networking services.
Consumers have been saying much the same for a while. Perhaps we might see a downward trend here?
For a couple of years now, at around this time, I’ve bothered my friends with questions about [...]