…or at t’Silicon Valley, anyway. Yesterday’s Observer (get me and my instant response blogging hem-hem) has a very amusing article about Andrew Keen’s new book, The Cult of the Amateur: How Today’s Internet is Killing Our Culture and Assaulting Our Economy (catchy, non?). Keen, who was present for the first internet bust and still lives [...]
Entries from April 2007
Trouble at t’Mill…
April 30th, 2007 by Dan O'Connor · 4 Comments
In Blogging · Sharing · Social media · Stories
Distributed assets
April 29th, 2007 by Leo Ryan · 4 Comments
In Brand innovation · Branded content · Stories
We have a various elements of campaign launching for Sony Blu-ray in the coming weeks and much of it features using distributed assets to generate and assist conversations around Sony’s Blu-ray offering - so expect me to bang on about it quite a bit in upcoming posts. But I’ll be pretty happy is anything we [...]
Blogging our blogging policy
April 28th, 2007 by Leo Ryan · 3 Comments
In Blogging · Customer conversations · Stories
In the last few weeks some of our posts (okay one of them was mine) have caused minor and unintended (natch) ructions. As a result we thought we’d better have a blogging policy so it was clear to all of us at RMM what was and wasn’t ‘on’. The policy follows;
Pamela: or, Virtue Rewarded
April 28th, 2007 by Leo Ryan · 3 Comments
In Stories
Just to prove that branded merchandise and brand extensions are an old game, there was a lovely piece on Radio 4 a few weeks ago. Melvyn Bragg’s In Our Time had a panel of experts discussing looked at ‘Pamela: or, Virtue Rewarded‘ (1740) the novel by Samuel Richardson.
Aside from the novel Pamela was recreated [...]
What’s my motivation, here?
April 26th, 2007 by Dan O'Connor · 1 Comment
In Sharing · Stories
So, yesterday I made one of my mutually negatory purchases at Costcutter - a bag of Haribo Starmix and some Aquafresh toothpaste. As always when I buy stripey toothpaste, I asked myself “how do they do that?”. Now usually, nothing comes of this question, and I continue to live in a state of blissful ignorance, [...]