Geek protoblog NTK’s strapline was always, “They Stole Our Revolution, Now We’re Stealing It Back.” In the tug-of-war between ill-advised companies (”The Man”) and the righteous populace, there’s been a new pull.
Search engine Ask.com’s attempt to re-position itself as the alternative to Google follows in the great tradition of challenger brands. Apple positioned the all-but-useless-at-the-time [...]