After the whole London 2012 farago (even The Onion saw fit to join in), Useable Interfaces points us in the direction of the branding fallout: Russell Davies furnishes us with an intriguing post about the devaluing of “brand” through mis-use and over-use (indicative quotation: “it’s about as useful as being a thing consultant and saying [...]
Entries from June 2007
User-Generated Content has a Flavour…
June 11th, 2007 by Dan O'Connor · No Comments
In Brand innovation · Branded content · Customer conversations · Stories
In what I’m sure their marketing department thinks is a totally web 2.0 UGC-based bit of facebookery youtubeyness, but which is actually just a good, old-fashioned write-off competition, Doritos want you - yes, you! - the loyal eater of corn tortilla-based snack products to name their brand new flavour (”Cat Sick” is not an acceptable [...]
Internet Safety Month Explained
June 8th, 2007 by Dan O'Connor · No Comments
In Blogging · Stories
In my haste to cruelly mock the US Senate’s “Internet Safety Month” (see previous post), I had neglected to do any research at all into the potential perils of the interwebs. Thankfully, I have been put straight by Shobhan Saxena, of the Times News Network, who reminds us that the blogosphere, in particular, is [...]
It’s June. Do You Know Where Your Children Are?
June 7th, 2007 by Dan O'Connor · 2 Comments
In Networking · Stories
Because the War on Terror is apparently not enough to occupy them with, the United States Senate has declared June to be “Internet Safety Month”. But of course. Wonkette gives this the serious consideration it deserves.
links for 2007-06-06
June 6th, 2007 by Mat Morrison · No Comments
In Branded content · del.icio.us
The 12 Archetypes
Jungian archetypes & brands - (via Steve Jay)
(tags: planning psych segmentation personas)