Even when he’s in Crete eating macrobiotic foods and stretching himself into unlikely positions, Mat Morrison is driving shareholder value forward at RMM. This link just in via Mat’s twitter: Hypem.com. The site follows blog conversations about music by tracking links to MP3 tracks. It then displays the tracks on its site and makes them [...]
Entries from July 2007
Niche blog monitoring for music heads
July 29th, 2007 by Leo Ryan · No Comments
In Blogging · Customer experience · Politics · Sharing · Stories
Fashionable blog relations
July 22nd, 2007 by Leo Ryan · No Comments
In Blogging · Customer conversations · Product launch · Stories
Friend and sometime Laptop Dance participant, Kristina Dryza has started KR LT Studio, a design studio and fashion label. She’s using blog relations as a way of promoting it. As Kristina is a consumer trend expert who writes for people like PSFK, The JC Report and Brand Channel, I thought she’d have an interesting take [...]
Kiddy Generated Adverts
July 21st, 2007 by Leo Ryan · 3 Comments
In Branded content · Stories
Si and Porv at Dixon Baxi have been filming adverts devised and scripted by kids as a part of the MTV Think road safety campaign. Go and check out the adverts and vote on your fave at the MTV Think site.
I’ll be chasing the chaps up for a more in depth discussion of the merits [...]
Selfish catholic campaign
July 21st, 2007 by Leo Ryan · No Comments
In Branded content · Stories
Our mates over at Acknowledgment have just finished a web site for the new Travis track ‘Selfish Jean’. It’s catholic with both a big and little ‘c’.
Little c its ambition by promoting a music track with activity including a web site, a charity angle, user generated content, this video that’s been seeded all over the [...]
So long and thanks for all the digital communications planning
July 20th, 2007 by Dan O'Connor · 1 Comment
In News · Stories
Sob
This, gentle reader, is my last day here at RMM. I am somehow managing to type this through my gales of delighted laughter the trail of hot, salty tears splashing like hailstones onto my PC. As I wipe away the Julia Stevenson-esque effluvia from my face, I essay a brave smile and take a moment [...]