From New Media Age, 30th August 2007:
Sony Entertainment is looking to replicate the social media phenomenon of its Sony Bravia campaign with the launch of a major campaign for its Blu-ray HD brand. Sony is set to kick off a social media campaign to engage bloggers, forums and social networks in a bid to create [...]
Entries from August 2007
Sony attempts to recreate Bravia success for Blu-ray player launch
August 31st, 2007 by Iain MacMillan · Comments Off
In News · Press coverage · Stories
Blu-ray campaign of distributed assets and social media
August 30th, 2007 by Leo Ryan · 3 Comments
In Blogging · Branded content · Customer conversations · News · Online PR · Product launch · Social media · Stories · Tool development
Earlier this year we launched the sexy Flash site for Sony’s Blu-ray site designed and developed by Hi-Res!. And while its a pretty young thing that will work beautifully as a destination site it’s not doing much to get out and engage with consumers. The next stage of this campaign has been to actually get [...]
Blu-ray Embeddable Flash Player
August 30th, 2007 by Leo Ryan · 5 Comments
In Brand innovation · New technologies · Product launch · Social media · Stories · Tool development
table.SBDPlayer td.SBDPlayer tr.SBDPlayer th.SBDPlayer { background-color:#000000 !important;vertical-align:top;margin:0 !important;padding:0 !important;border:0 !important;}
A while back I wrote enthusiasticaly about the Nike Embeddable Flash Player. Imitation being the sincerest form of flattery we’ve worked with Hi-Res! to develop something similar for the Blu-ray Campaign for Sony. The significant advantages over using something like YouTube’s embedddable player is that we [...]
Creative Commons
August 30th, 2007 by Leo Ryan · No Comments
In Branded content · Sharing · Stories
We’ve been interested in the use of Creative Commons for a while and have finally got the opportunity to work with it on the Sony Blu-ray campaign. As a part of the communications program we have released the advert campaign assets under an Attribution-NonCommercial-ShareAlike 3.0 Unported license.
By doing this we are allowing consumers to Share [...]
You read it here first…
August 24th, 2007 by Dan O'Connor · No Comments
In Customer experience · Networking · New technologies · Sharing · Stories
Nice to see the BBC finally catching up to an old RMM blogpost or two.
Really, sometimes it’s just giddy being this far ahead of the curve.