This may not be the most innovative shift in online charity but seems worth noting if not just by virtue of the fact that eBay are behind it. Last week they launched MicroPlace an online charity site that allows you to invest in some of the world’s poorest to help them help themselves. Over time [...]
Entries from October 2007
eBay to solve world poverty… well, sort of
October 29th, 2007 by Matt Rebeiro · No Comments
In Fundraising · Stories
Weird…
October 26th, 2007 by Dan O'Connor · No Comments
In Brand innovation · Stories · Word-of-mouth marketing
So, it’s about ten to seven in the evening of the 26th October 2007 here in the USA and the “most emailed” story at the BBC is the three-and-a-half-year-old news that Coca Cola’s Dasani is really just purified tap water.
So, where’s that suddenly come from again, eh?
Maybe it’s the brand equivalent of the goat [...]
New media trends: please discuss
October 25th, 2007 by Leo Ryan · 3 Comments
In Blogging · News · Social media · Stories · Trading
Next Wednesday, October 31st at the Great Eastern Dining Rooms, I’m chairing a panel of Australians who work in London in new media to discuss current new media trends and how they are impacting business. The event is free but you do need to register.
The kind souls who have agreed to do this include:
Caitlin Ryan, [...]
To Dream the Impossible Dream
October 22nd, 2007 by Iain MacMillan · No Comments
In Buzz/sentiment analysis · Social media · Stories
Another beast we’re wrestling with at the moment is social media metrics - how to de-fluff some of the current ways in which people try to measure audience engagement and communication effectiveness in this area. It’s going to be a while before we have something meaningful to say, but in the meantime expect to see [...]
Nature’s Network
October 18th, 2007 by Ally · 2 Comments
In Networking · Social media · Stories · e-learning
My recent research for RMM has revolved around education, with the main focal point being e-learning. One thing that has caught my eye and imagination is the Nature Network (NN), a specialised social network that connects scientists at a global and local level.
Writing in the Education Guardian, Jessica Shephard discusses the rise of the [...]