I am very sorry to tell you that, for one reason and another, I’ve parted ways with RMM, a company that I took great pleasure and satisfaction in helping to create. Leo & Iain will continue to run the company, and my very best and warmest wishes remain with them.
I, on the other hand, am [...]
Entries from November 2007
So long, farewell, auf wiedersehen, good night.
November 19th, 2007 by Mat Morrison · 6 Comments
In Stories
WWF’s one planet campaign
November 15th, 2007 by Iain MacMillan · Comments Off
In Client testimonials · Stories
RMM is developing digital activity plans to raise awareness of WWF’s One Planet campaign, and recruit campaign activists. Said Anthony Fields, Senior Campaigns Officer:
We worked with RMM to review both the positioning and marketing of our online Ecological Footprint Calculator. We chose RMM because of their collaborative approach and understanding of the potential of online. [...]
User-Generated Content has a Flavour (Part the Second)
November 15th, 2007 by Dan O'Connor · 4 Comments
In Brand innovation · Customer conversations · Stories
Back in June I somehow managed to bring myself to write about Doritos’ X-13D campaign, in which the inexplicably popular snack product asked fans to name their mystery new flavor. Winners (though that may not be an entirely accurate description) were crowned with the title of ‘Flavor Master’ and awarded a year’s supply of Doritos [...]
How to get your customers to engage with your brand whilst improving your product
November 14th, 2007 by Dan O'Connor · No Comments
In Brand innovation · Stories · Tool development
Offer them $1,000,000.
Oh, Nintendo, you are cunning. Cunning like the fox.
November 14th, 2007 by Dan O'Connor · 2 Comments
In Gaming · Online PR · Stories
Apparently, this Christmas, there will be a shortage of Nintendo Wii (Whatt he hell is the plural of Wii, anyway? Wiis? We?). This is in no way an attempt on the part of Nintendo to increase demand. Certainly not. Why ever would anyone think such a thing? In fact, suggesting that Nintendo are deliberately [...]