Entries from January 2008

Mattel, Hasbro, Facebook and Scrabulous: a case study waiting to happen

January 17th, 2008 by Dan O'Connor · 1 Comment
In Stories

Here at RMM we do a nice little line in case studies of online engagement by well-known brands. Oft, these are tales of woeful misadventure (I’m a particular fan of the Raging Cow trainwreck) and hopeless mediaspeak chuffery (see here). Sometimes, though, our lives are brightened by a cleverly spent bit of digital social capital [...]

Read more →

DRM (Delayed Rights Management)

January 16th, 2008 by Dan O'Connor · 3 Comments
In Stories

So, Facebook have been asked to remove the Scrabulous application by Mattel and Hasbro, the two companies who own the global rights to the board game, Scrabble.
Some thoughts that strike me straight away:
a) Did anyone else, like me, assume that with such a very close name, Scrabulous was official?
b) Did the inventors of Scrabulous really [...]

Read more →

Hitler laments the demise of HD-DVD

January 15th, 2008 by Leo Ryan · 2 Comments
In Narrowcasting · New technologies · Online PR · Social media · Stories

Perhaps I only find this hilarious because I spent last year working on the Blu-ray campaign for Sony but its been sent to me by two people (thanks Mat) this afternoon so maybe there’s something more to it. Interestingly neither Hitler nor The Guardian cared much about which format was technically better, both focussing instead [...]

Read more →

Opposites!

January 15th, 2008 by Dan O'Connor · 2 Comments
In Stories

Hey, you kerrrr-aaaazeeee kids! Let’s play Opposites! Yeah!
Round One! What are the opposites in this picture?

That’s right! It’s the sexiest thing in the world and the absolute polar opposite of hot sex, Steve Jobs!
(Apple launches ultra-thin laptop)

Read more →

Facebook: Like, worse than the Nazis or something

January 15th, 2008 by Dan O'Connor · 1 Comment
In Stories

So, I started reading Tom Hodgkinson’s screed against Facebook and its many and varied satanic investors/boardmembers/horsemen of the apocalypse, but I lost the will to live half way through and just scrolled down to the bottom of the (incredibly long) article, whence he includes this handy translation of Facebook’s laughably monickered ‘privacy policy’:

Read more →