Throughout our recently released Contagious report, we’ve been examining the current social media landscape and asking just how we can measure the types of activities that are going on there. In looking at this world of blogs, podcasts, forums, wikis, crowdsourcing, and endless conversations, it is possible also to detect some new developments. In this [...]
Entries from April 2008
A survey of ten leading online conversation monitoring companies
April 22nd, 2008 by Ben · 12 Comments
In Buzz/sentiment analysis · Customer conversations · Influencer marketing · Online PR · Sharing · Social media · Stories
We recently carried out a survey of conversation monitoring agencies as part of our work on a report for Contagious, some free extracts of which can be viewed here.
In recent years several companies have emerged to provide insights into the levels of online conversational activity around their clients. These companies use a widely varying mix [...]
Identifying audience needs online
April 22nd, 2008 by Leo Ryan · 3 Comments
In Brand utility · Branded content · Customer conversations · Stories
This post introduces our approach to understanding audience needs; the three headed cerberus of content, functionality and dialogue. The full essay is a part of a report that has been written for Contagious, extracts of which can be downloaded for free here. Readers of the report have been asked to contribute examples of brands fulfilling these needs. Please take a read [...]
Encyclopedia Britannica: The new Wikipedia
April 21st, 2008 by Matt Rebeiro · No Comments
In Brand innovation · Branded content · Product launch · Tool development · e-learning
I’m at university. Ergo half of everything I have ever written ever has been copied and pasted from Wikipedia. Students don’t read any more, we surf, we google, we wiki-search we use Jstor we will do ANYTHING to avoid picking up a book. This has meant that such institutions as Encyclopedia Britannica have been taking [...]
Press Army
April 20th, 2008 by Gregu · 1 Comment
In Social media · Tool development
Mina-san Konbanwa. Sorry for the delay in getting up and running. Two months in Australia sapped the Japanese work ethic out of me and it has taken a while to get back up to speed. Hope to have more to do with all of you very soon. Wanted to tell you about UltraSuperNew ,an interactive [...]