Backing up our article in the newsletter just released by our friends over at Contagious Magazine, here is the scorecard from which I devised a KUDOS score of 33 (out of 50) for the Skype Nomad campaign.
Speaking personally, I love the campaign, albeit viewed through the filter of a raging jealousy for the Nomad’s adventures. [...]
Entries from May 2008
Get Skype, Nomadder Where
May 15th, 2008 by Ben · Comments Off
In New technologies · Press coverage · Product launch · Social media · Stories · Tool development
MeasurementCamp - Measuring Social Media by Collaboration
May 14th, 2008 by Ben · 1 Comment
In Social media · Stories · Tool development
Having missed the first one, I was glad to make it to the second MeasurementCamp this morning. Around 20 of us met above a pub in Soho to plot how we can work together to improve the measurement of social media. We identified three broad and popular issues at the start before splitting into groups [...]
KUDOS: A planning and evaluation framework for social media marketing
May 13th, 2008 by Leo Ryan · 10 Comments
In Social media · Tool development · Word-of-mouth marketing
In response to the demands of planning and evaluating social media campaigns we’ve developed a framework for managing this. KUDOS is an acronym that reminds us of what attributes a piece of social media activity should display if it is to be successful. It should be Knowledgeable, Useful, Desirable, Open and Sharable. And it needs [...]
Laptopdance is re-born
May 12th, 2008 by Iain MacMillan · 1 Comment
In Events
After an all-too-long hiatus, Ryan*MacMillan’s laptopdance nights are once again underway. Come one, come all.
It’s really not as seedy as it may sound. As social media is meant to be all about conversation and dialogue, every now and then we like to combine a bit of chit chat about the latest, greatest social media developments [...]
Has the Social Media Release Killed the Press Release?
May 12th, 2008 by Jeremy · 3 Comments
In Blogging · Commenting · Influencer marketing · Media · Online PR · Social media · Stories · Storytelling
PR professionals are being bombarded daily with pitches for template social media release (SMR) services, often by the same companies - PR Newswire, Businesswire, et al - who distribute traditional press releases to the media.
Perhaps as a result of this, we’re increasingly seeing social media releases used instead of traditional press releases. This isn’t necessarily all [...]