Well, is it?
Entries from June 2008
Is The New Atlantic Making Us Link to Sensationalist Articles?
June 11th, 2008 by Dan O'Connor · No Comments
In Stories
They put ‘cool’ in inverted commas…
June 10th, 2008 by Dan O'Connor · 1 Comment
In Media · Politics · Product launch · Social media
“Our goal is simple”, declare the boys over at truththroughaction.org, thereby raising the possibility that they are, too. But we carp needlessly, for their goal is a lofty one:
to engage young voters in an innovative and cost effective way, providing them with the sort of entertaining content that reminds them that being Democrat is “cool,” [...]
Barack Obama Social Media Round-Up
June 9th, 2008 by Dan O'Connor · 3 Comments
In Media · Politics · Social media
Now that Barack Obama is the presumptive Democratic Party presidential nominee, a new conventional wisdom has taken hold in the American political commentariat: it was social media wot won it for Barack. To wit, it was the Obama campaign’s superior leveraging of the tools and processes of social media communications which allowed him to overcome [...]
MeasurementCamp - One More Step
June 6th, 2008 by Ben · 2 Comments
In Events · Networking · Social media · Stories
I joined up with MeasurementCamp again on Wednesday, this time hudddled in a sweating mass in the upstairs of a cafe in Soho. Alright, so the social media industry may not be run from leather armchairs in smoke-filled club rooms but the croissants were first rate.
KUDOS review of innocent’s campaign
June 4th, 2008 by Maggie · No Comments
In Press coverage · Stories
Keeping up with the article Ben wrote for the Contagious newsletter two weeks ago, I’ve run innocent smoothie’s “Buy One Grow One” campaign through KUDOS and given it the scorecard below. Consumers can purchase a specially-marked carton of an innocent smoothie and enter the unique code onto the campaign web site — for each code [...]