I caught up with Marc Johnson during the week and we had a chat about data planners being the new creatives. Out of this came a number of ideas, but I’ll start by sharing a few interetsing examples and lets see where it winds up.
An example I’ve used a few times is a piece by [...]
As we continue our exploration of the Social Media Footprint, I came across something that the “Music 2.0″ company ReverbNation has come up with that defines something similar for musicians.
People seem to be talking more about footprints nowadays. It used to be that superstitious folk would see them and speculate about what sort of creature had created them (Yeti, anyone?!). Recently, the footprint that seems most talked about is one’s carbon footprint. The implication being that this indicates the impact that we have on [...]