I’m so excited right now I felt I had to let the blogosphere know why: I have recently received my long awaited invite to the closed beta testing of QuakeLive - a game that has the potential to utterly revolutionise the way we play games online.
Entries from November 2008
QuakeLive: Back to the Future of online gaming
November 28th, 2008 by Adam · No Comments
In Brand innovation · Customer conversations · Stories
Amazon enlists advocates
November 27th, 2008 by Matt Rebeiro · No Comments
In Influencer marketing
Santa-fest ‘08 is less than a month away and yet what is that I don’t hear? Oh thats right; the rush of consumerism that ordinarily precedes the fat man dropping down the chimney. The reason, as if you needed to guess, is our recession-bound economy (a recession myself and Leo know an awful lot more [...]
Influencer relations; it’s all about the ‘invisible ipod’
November 26th, 2008 by Matt Rebeiro · No Comments
In Buzz & sentiment analysis · Influencer marketing · KUDOS · Online PR
I want quickly to catalogue a new trend in the R*M vernacular: ‘invisible i-pod’. Taken from a comment Jeremy made its quickly been adopted as slang for ‘a really brilliant talking point’.
Influencer (and community) relations require brands to supply really engagaing talking points (talking point no-less that display all the virtues our very own KUDOS [...]
BoardReader: An effective tool for searching through the message boards
November 24th, 2008 by Adam · 1 Comment
In Stories
During my time at R*M I have been conducting a lot of research around conversations, and a site that has been of great help during this process has been BoardReader.
It allows you to search within message boards, for relevent conversations; providing you with clear and concise information that is hard to find using other search [...]
Annals of the Unexpected: AIG conversation with Daily Kos
November 23rd, 2008 by Dan O'Connor · 2 Comments
In Blogging · Customer conversations · KUDOS · Networking · Online PR · Politics · Social media · Stories
For brands, social media presents the useful opportunity to have a conversation with your customers. These conversations can be good ways of getting feedback, doing research, and promoting new products. They can also be incredibly useful in times of brand crisis. Actually talking to your customers whilst your brand is alternatively setting fire to the [...]