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I’m so excited right now I felt I had to let the blogosphere know why: I have recently received my long awaited invite to the closed beta testing of QuakeLive - a game that has the potential to utterly revolutionise the way we play games online.
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Santa-fest ‘08 is less than a month away and yet what is that I don’t hear? Oh thats right; the rush of consumerism that ordinarily precedes the fat man dropping down the chimney. The reason, as if you needed to guess, is our recession-bound economy (a recession myself and Leo know an awful lot more [...]
I want quickly to catalogue a new trend in the R*M vernacular: ‘invisible i-pod’. Taken from a comment Jeremy made its quickly been adopted as slang for ‘a really brilliant talking point’.
Influencer (and community) relations require brands to supply really engagaing talking points (talking point no-less that display all the virtues our very own KUDOS [...]
During my time at R*M I have been conducting a lot of research around conversations, and a site that has been of great help during this process has been BoardReader.
It allows you to search within message boards, for relevent conversations; providing you with clear and concise information that is hard to find using other search [...]
For brands, social media presents the useful opportunity to have a conversation with your customers. These conversations can be good ways of getting feedback, doing research, and promoting new products. They can also be incredibly useful in times of brand crisis. Actually talking to your customers whilst your brand is alternatively setting fire to the [...]