Sitting at the PSFK Good Ideas Salon listening to the mobile panel. As they introduced themselves, each of the panelists described the symptoms of their individual partial attention disorders. Mike Butcher listed the various elements he needs to pay attention to and how mobile enables him to keep a track of them. I think I [...]
Entries from January 2009
Mike Butcher: Journalist of the future?
January 30th, 2009 by Leo Ryan · 2 Comments
In Blogging · Influencer marketing · Online PR · Stories · twitter
The internet - Its the future!*
January 29th, 2009 by Kate Booth · 1 Comment
In Media · Stories
The newest form of electronic journalism enjoyed by a total of 8 newspapers across the United States.
Unfortunately the newfangled “Telepaper” takes over 2hrs to download and apparently no-one is likely to make much money out of it.
* Thanks to Mr Goodman for the link!
var addthis_pub = ‘ryanmacmillan’;
var addthis_brand = ‘Ryan*Macmillan’;var addthis_language = ‘en’;var addthis_options = [...]
Publishers using social media to assist sales
January 28th, 2009 by Leo Ryan · No Comments
In Blogging · Commenting · Customer conversations · Media · Online business · Publishing · Word-of-mouth marketing
Continuing the publishing theme it is interesting to see both an actual and an imagined instance of publishers harnessing social media to increase revenues.
The first instance was reported last week in Mediapost “Federated Media Publishing has cut staff as part of a strategic shift toward “conversational marketing” at the expense of traditional display ads.” CEO [...]
The Hybrid Economy: co-creating value
January 28th, 2009 by Iain MacMillan · No Comments
In Brand innovation · Customer conversations · Social media · Stories
I’ve recently mentioned and recommended Karl Long’s blog to a few marketers who have expressed an interest in delving a little deeper into the thought processes behind businesses actively using social media. Here’s another reminder to check him out if you haven’t already.
Not only do I share many of Karl’s views, but I’m extremely jealous [...]
Print publishing needs to play to its strengths
January 27th, 2009 by Leo Ryan · 1 Comment
In Media · News · Online business · Publishing
Partly because of our current work for The Daily Beast and also because I have an inky past of my own - I am watching with fascinated horror the burning pyre of the news and magazine publishing industry and wondering what the Pheonix is going to look like. While the old world collapses there are [...]