Breathlessly then, mes anges, to Ryanair, those unrivaled masters of the ’screw you’ school of marketing, and their latest charm offensive. And by ‘charm offensive’ I mean, of course, all the latter and none of the former.
By now you will likely have had your day interrupted by reports of Ryanair’s recent - how to say? [...]
Entries from February 2009
Ryanair’s Killer Ap?
February 25th, 2009 by Dan O'Connor · 2 Comments
In Stories
Why APIs should never have been made open (and how it might’ve monetised Twitter)
February 25th, 2009 by Matt Rebeiro · 2 Comments
In Media · Online business · twitter
Open APIs might be great but more importantly they’re really stupid.
Yep, that right i’m gonna say something incendiary about why I think Open APIs aren’t a great idea. After the jump I’ll deliver my thoughts in gory detail…
var addthis_pub = ‘ryanmacmillan’;
var addthis_brand = ‘Ryan*Macmillan’;var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, delicious, myspace, google, [...]
Obama might be the toast of web 2.0 - but what about McCain?
February 20th, 2009 by Matt Rebeiro · 1 Comment
In Fundraising · Social media
For even the most casual of R*M blog reader you’ll know that we have more than a passing interest in how Barack Obama used social media to help him get elected. Dan’s blogged on it, as has Jeremy and Leo even gave a presentation about it. But what about McCain? Y’see all too quickly we [...]
Web 2.0: More than marketing
February 19th, 2009 by Leo Ryan · 1 Comment
In New technologies · Social media · Stories
This research from McKinsey Quarterly reminds us with “6 Ways to Make Web 2.0 Work” that social technologies are for more than just marketing.
But why do we need reminding?
Here’s my six reasons we’re obsessed with the ‘media’ in social media (based purely and speculatively on my own very particular biases)
The communications bit is scary enough [...]
Two “viral” letters from Virgin and Canon
February 16th, 2009 by Leo Ryan · 2 Comments
In Branded content · KUDOS · Social media · Word-of-mouth marketing
Recently there has been a lot of commentary about a scathing (and hilarious) letter of complaint written by a disgruntled Virgin passenger. I had it sent to me as a PDF in an email on January 23rd and it finally hit the mainstream media on Feb 16th. It’s as good an illustration as any that [...]