Many a social media junkie has had a stab at trying to document the manifold types of Twitter users. As you’ll have noticed from a couple of posts (my most recent being a case in point) we at R*M often retrofit social media to an existing framework (and often that framework has been created by [...]
Entries from March 2009
A taxonomy of Twitter types
March 30th, 2009 by Matt Rebeiro · No Comments
In Social media · twitter
Thoughts on brands leveraging podcasting as a medium
March 27th, 2009 by Matt Rebeiro · 2 Comments
In Branded content · Media · Social media · podcasting
A while back I gave Twitter Forrester’s POST treatment as a handy-dandy cheat sheet for brands considering entering the medium. I’ve decided its about time I did similarly for podcasting. After the jump you can expect the treasures of podcasting to be uncovered in front of your very eyes (or some such…).
var addthis_pub = ‘ryanmacmillan’;
var [...]
Forget bought, owned and earned media - what about the audience?!
March 25th, 2009 by Matt Rebeiro · 4 Comments
In Media · Social media
I’ve been wrestling with Leo’s recent thoughts on bought, owned and earned media. In so doing i’ve come to a new epiphany that has altogether more to do with how these three categorisations (bought, owned and earned) apply to audiences.
Consider this; one can buy an audience - for example buying an email list. One can [...]
Is social media an industry? Is that even the right term?
March 22nd, 2009 by Leo Ryan · No Comments
In Brand innovation · Social media
In line a recent piece from Jaffe about who owns the social media space comes an article on Mashable: “Is Social Media an Industry?” What is particularly interesting to me is the data used to illustrate the piece; a Google Trends graph showing searches for the term since late ‘06. Its interesting to me as [...]
Viral media: bought, owned or earned? - Some cautionary tales
March 20th, 2009 by Matt Rebeiro · 2 Comments
In Buzz & sentiment analysis · KUDOS · Media
Leo recently posted about the idea of bought, owned and earned media - a nice way to frame digital media i’m sure you’ll agree. I’ve been thinking about this and how it applies to viral content.After the jump; my thoughts in glorious technicolour (I even mention Paris Hilton…)
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var addthis_brand = ‘Ryan*Macmillan’;var addthis_language [...]