Far be it from me to tell you what to do, but if you’re looking for a great read that will spark some thoughts about social media why not try ‘Out of control: the new biology of machines, social systems and the economic world’.
I’ve found recently that i’ve kept coming back to Chapter 2 ( [...]
Entries from April 2009
Recommended reading: ‘Out of control: The new Biology of Machines…’
April 30th, 2009 by Matt Rebeiro · No Comments
In Creative ideas · Stories
Social Media Best Practice
April 16th, 2009 by Leo Ryan · 2 Comments
In Blogging · Customer conversations · Customer experience · KUDOS · Online PR · Online business · Social media · Word-of-mouth marketing
In June we’re running a workshop for ISBA members on ‘Maximising and evaluating your social media opportunities’ (you can book here). We thought that this article might help to explain some of the background to why and how brands can use social media. We originally wrote the article for The World Advertising Research Council as [...]
Thoughts on leveraging LinkedIn as a marketing tool
April 16th, 2009 by Matt Rebeiro · 3 Comments
In Brand innovation · Media · Networking · Social media
Where earlier posts in this series (here and here) used Forrester’s POST methodology to give some brief thoughts on leveraging various social media technologies as marketing media, I’m going to break with this shortlived tradition whilst addressing the marketing potential of LinkedIn. There are 2 reasons for this:
LinkedIn is just a social network: the medium, [...]
Tony Hawk cracks the Twitter Easter Egg
April 14th, 2009 by Matt Rebeiro · No Comments
In Creative ideas · KUDOS · Media · Online PR · Sharing · Social media · twitter
Tony Hawk, known to many for his obscenely popular video game series but famous really for doing stuff like this has, like so many celebrity types, adopted Twitter as the go-to medium for connecting with his fans. However, this Easter weekend @tonyhawk went all out setting his 375,000+ fans a huge Easter Egg hunt in [...]
Tweeting the Beast
April 8th, 2009 by Matt Rebeiro · No Comments
In News · Press coverage · twitter
A while back, we announced that we were working with The Daily Beast to promote their website (and the content therein). As of last week we’ve set up a Europe-specific Twitter feed called ‘EuroBeast (www.twitter.com/eurobeast) where we, on behalf of The Daily Beast, will be tweeting those stories of most relevance and interest to European [...]