I was introduced to this most wonderful analogy at a recent Measurement Camp gathering where John Wilshere shared it as part of a presentation. Essentially his thought was that whilst traditional advertising such as - most typically - a TV commercial, can grab our attention, they do so only briefly - in much the way [...]
Entries from December 2009
Social media is the bonfire to advertising fireworks
December 21st, 2009 by Matt Rebeiro · 3 Comments
In Social media · Stories
Defining social objectives & metrics by job function
December 11th, 2009 by Iain MacMillan · 3 Comments
In Customer experience · Measurement · New technologies · Product launch · Social media · Stories
Over the past 12 months we have increasingly described what we do as “helping businesses implement social technologies” rather than stating we advise on, and implement, social media activities. Our experience has taught us that the implementation of social technologies can benefit multiple job, or business, functions - such as customer service, R&D, operations, HR [...]