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I’ve been considering the very least amount of social media a brand needs to run a campaign effectively. I have decided it requires three elements:
A blog
Facebook
Twitter
Why these three? I’m glad you asked…
A blog to post developing stories about the campaign and share any assets from the campaign (video, audio, images) as well as a place [...]
You may have recently seen a stylistic trailer on BBC TV for their “History of the World in 100 Objects” initiative - the one with a man jumping over a bull…
Anyway, the supporting website went live a couple of days ago, and they’d done enough to compel me to take a visit.
We talk a lot [...]
Sometimes, dear interwebs, I despair of tea companies. Today my tea-company despair cannon’s two barrels are both firmly fixed at Twinings.
As I gazed out through the Twitterverse I spied the following tweet:
Free tea? Yes puuurlease http://bit.ly/6RuDyB - warning - it is mainly fruit/’erbal teas. Sigh. (Tweeted by @HJonesy)
I duly clicked on the link and ended [...]
Has anybody else noticed the quiet and utterly ignored death of the microsite? No, you probably haven’t and nor had I until this morning when it hit me: Facebook killed the microsite. Killed it dead. Right in the face. With a chainsaw (ok, probably not with a chainsaw…).
With the advent of the Facebook ‘fan page’ [...]
I’ve been thinking about the type of stimulus or fuel we use to develop ideas for social activities. I think there are two places to look:
1. Resources created within an organisation as a result of product development and business management.
These resources can be reused, re-purposed or re-assembled - and then shared with media, customers or [...]