WWF’s one planet campaign

By Iain MacMillan November 15th, 2007
In Client testimonials · Stories

Time Life

RMM is developing digital activity plans to raise awareness of WWF’s One Planet campaign, and recruit campaign activists. Said Anthony Fields, Senior Campaigns Officer:

We worked with RMM to review both the positioning and marketing of our online Ecological Footprint Calculator. We chose RMM because of their collaborative approach and understanding of the potential of online. As a result we re-evaluated how the calculator was being positioned and developed some innovative marketing ideas which we will be rolling out in coming months.