Today’s teenagers are faster than ever…
By Mat Morrison June 22nd, 2006
In Customer experience · Stories
This morning, the Today programme reported the death of 30 second spot (again).
The story trailed Lord Saatchi’s speech (also trailed here in the FT). The Today piece carried this great quote:
In the thirty seconds that it takes to watch a conventional TV ad, Lord Saatchi suggests, a teenager like Darryl might take a phone call, send a text, receive a photo, play a game, download a music track, read a magazine, and watch the commercial. He calls it CPA, or Continuous Partial Attention (2:29)
All that in thirty seconds? Skillz.
There are no comments yet...