One of our goals for 2010 is to do our bit to create a common language around how we describe a business’ use of social technologies and social media. This seems hardest when we consider the marketing function, where many very different activities are considered ’social’ by brands, their agencies and their customers.
I can think [...]
Four ways in which a brand can engage in “social media” activities
January 3rd, 2010 by Iain MacMillan · 10 Comments
Defining social objectives & metrics by job function
December 11th, 2009 by Iain MacMillan · 3 Comments
Over the past 12 months we have increasingly described what we do as “helping businesses implement social technologies” rather than stating we advise on, and implement, social media activities. Our experience has taught us that the implementation of social technologies can benefit multiple job, or business, functions - such as customer service, R&D, operations, HR [...]
BlackBerry and First Direct: missed social media opportuntities
November 9th, 2009 by Iain MacMillan · 2 Comments
Two big campaigns had me a thinking this month: BlackBerry’s ‘Love what you do’ activity and First Direct’s ‘Love what you do’ activity and First Direct’s ‘Live’ campaign.
First Direct is a nifty piece of brand activity but try as I might I can’t find how one can properly interact with the brand and its [...]
We’re recruiting: social media account director
October 29th, 2009 by Iain MacMillan · No Comments
Hot off the presses…we’re recruiting again. If you’re interested in finding out more details, click here.
var addthis_pub = ‘ryanmacmillan’;
var addthis_brand = ‘Ryan*Macmillan’;var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more’;
Listing types of social initiative or activity
October 29th, 2009 by Iain MacMillan · 6 Comments
When endeavouring to increase interest, consideration or prompt trial of a product or service, we often recommend that a brand facilitates the act of sharing or filtering of information, or the act of customers making recommendations to prospects. The trick, of course, is how we do this.
A truly social initiative - or event or activity [...]