This post introduces our approach to understanding audience needs; the three headed cerberus of content, functionality and dialogue. The full essay is a part of a report that has been written for Contagious, extracts of which can be downloaded for free here. Readers of the report have been asked to contribute examples of brands fulfilling these needs. Please take a read [...]
Venice Festival of Media considers social media
April 15th, 2008 by Leo Ryan · 1 Comment
Our man in Venice, Mark Palmer reported in by SMS this morning from the Venice Festival of Media. A vote was taken yesterday on “How central will social media sites be to your marketing?” The results?
Critical: 10%
Important: 39%
Unsure: 22%
Minimal: 22%
No role: 7%
It is interesting to note that the question was about social media sites, unsure [...]
Social media futures: Persistent profiles
March 21st, 2008 by Leo Ryan · 2 Comments
Spending my Easter Friday pondering possible future scenarios for social media. I am working from the premise that social media is a direct output of Web 2.0. If that is the case then it is worth returning to the source of all of this discussion and the original trends first identified in the oft quoted [...]
Clem Chambers at The Mandrake
March 14th, 2008 by Leo Ryan · 1 Comment
On Tuesday night Iain and I went along to catch Clem Chambers, CEO of ADVFN plc, “Europe’s leading private investor website” speak at the Mandrake Club, a monthly group that gets together at the Adam Street club.
Chambers has a long history in the dot com world and was covering the stock market for Wired during [...]
KUDOS: Road testing a social media acronym
February 19th, 2008 by Leo Ryan · 12 Comments
At last night’s chinwag I road tested a bit of thinking we’ve been doing in the form of a snappy acronym; KUDOS.
Essentially it’s a framework that we’ve been using to understand how social media activities work, don’t work and should work. Quite simply it is a set of qualities that we look for in a [...]