In today’s Search Insider column, Chris Copeland argues that the logical evolution of search will lead to its extinction. Not just as a standalone business which he argues will be the result of either acquisition by media agencies or diversification of services by the remaining search agencies; but that the discipline itself will disappear. He [...]
Reusing content and assets for social media: where’s your coal?
May 3rd, 2009 by Leo Ryan · 1 Comment
I’ve been thinking about the insatiable appetite that social media has for content and information. In working with some of our clients this can initially seem a daunting or even insurmountable barrier to getting involved in social media. But I think that this is because we’re looking at this from a marketing perspective and as [...]
Social Media Best Practice
April 16th, 2009 by Leo Ryan · 2 Comments
In June we’re running a workshop for ISBA members on ‘Maximising and evaluating your social media opportunities’ (you can book here). We thought that this article might help to explain some of the background to why and how brands can use social media. We originally wrote the article for The World Advertising Research Council as [...]
Internet World: Obama 2.0 & lessons in social media
April 8th, 2009 by Leo Ryan · No Comments
On Thursday 30th at 2PM at Internet World along with Kate Cooper from the Digital Training Company I’ll be revising and reprising our earlier Obama 2.0 KUDOS Lessons in Social Media talk.
And we’d love you to join us in the IW Theatre: Connectivity & Hosting to join in the session and afterwards at a nearby [...]
Is social media an industry? Is that even the right term?
March 22nd, 2009 by Leo Ryan · No Comments
In line a recent piece from Jaffe about who owns the social media space comes an article on Mashable: “Is Social Media an Industry?” What is particularly interesting to me is the data used to illustrate the piece; a Google Trends graph showing searches for the term since late ‘06. Its interesting to me as [...]