I caught up with Marc Johnson during the week and we had a chat about data planners being the new creatives. Out of this came a number of ideas, but I’ll start by sharing a few interetsing examples and lets see where it winds up.
An example I’ve used a few times is a piece by [...]
We are pleased to announce the launch of the Ryan*MacMillan report into social media, published by Contagious Magazine. (Click here for an extract and here to purchase) It was borne out discussions over the past year that made it clear to us that there is a great deal of interest amongst brands in investing in [...]
In response to the demands of planning and evaluating social media campaigns we’ve developed a framework for managing this. KUDOS is an acronym that reminds us of what attributes a piece of social media activity should display if it is to be successful. It should be Knowledgeable, Useful, Desirable, Open and Sharable. And it needs [...]
Throughout our recently released Contagious report, we’ve been examining the current social media landscape and asking just how we can measure the types of activities that are going on there. In looking at this world of blogs, podcasts, forums, wikis, crowdsourcing, and endless conversations, it is possible also to detect some new developments. In this [...]
This post introduces our approach to understanding audience needs; the three headed cerberus of content, functionality and dialogue. The full essay is a part of a report that has been written for Contagious, extracts of which can be downloaded for free here. Readers of the report have been asked to contribute examples of brands fulfilling these needs. Please take a read [...]