The information gathered using various free and paid-for tools across the internet all help map out the social media footprint of a brand. However, it is how you organize this data that makes the footprint a useful snapshot of your brand. A brand can use the social media footprint to answer questions [...]
The New Google Trends and AdPlanner
July 22nd, 2008 by Maggie · 1 Comment
Our friends at Infectious Media have done some digging on the new Google AdPlanner and Google Trends for Websites that were announced this week.
The Google Trends for Web Sites acts as a more stripped down version of Alexa, but like Alexa, will only work for high traffic web sites, and even then, only some have [...]
Measuring Band Equity in Music
July 10th, 2008 by Maggie · No Comments
As we continue our exploration of the Social Media Footprint, I came across something that the “Music 2.0″ company ReverbNation has come up with that defines something similar for musicians.
Whrrl: Putting Spontaneity in Travel Planning?
June 12th, 2008 by Maggie · 3 Comments
Like Ben, I’ve been looking into some of the new travel planning and travel 2.0 sites cropping up, and I came across a cool new app called Whrrl, which has just received $15 million in funding which will go to expanding the service and bringing it abroad (it’s only available in certain US cities for [...]
KUDOS review of innocent’s campaign
June 4th, 2008 by Maggie · No Comments
Keeping up with the article Ben wrote for the Contagious newsletter two weeks ago, I’ve run innocent smoothie’s “Buy One Grow One” campaign through KUDOS and given it the scorecard below. Consumers can purchase a specially-marked carton of an innocent smoothie and enter the unique code onto the campaign web site — for each code [...]