Interesting look from Immediate Future at the buzz share-of-voice and sentiment around top brands, and how this compares with the Interbrand Top Brands chart. Some good, simple background on “what is social media.” How robust are the numbers? What are the methodologies (especially for assessing sentiment?)
read more | digg story
The Top 100 brands in social media
June 29th, 2007 by Mat Morrison · No Comments
links for 2007-06-25
June 25th, 2007 by Mat Morrison · No Comments
Viewing American class divisions through Facebook and MySpace
MySpace is for the socially excluded, Facebook for “hegemonic teens.” Does danah boyd have too much of her academic reputation invested in MySpace?
(tags: myspace social networks teens trends)
Backnetwork helps pull events together
with a neat social/business networking application, registration, asset control etc. Interesting. Used at Yahoo! UK Hackday
(tags: event [...]
Mike Butcher on how not to engage bloggers
June 21st, 2007 by Mat Morrison · 1 Comment
If you want to engage a blogger, read their blog first.
Oh. God.
Repeat after me:
* Listen
* Respond
* Influence
* Engage
links for 2007-06-19
June 19th, 2007 by Mat Morrison · No Comments
Podcast Player Online
(tags: podcast tools service audio)
links for 2007-06-14
June 14th, 2007 by Mat Morrison · 1 Comment
Motivations for Influence
Nice, easy presenting style, covering the virtuous circle of “influence.” There’s a slight assumption made in the last step (”Self worth” -> “Information”). I’m not convinced that this would stand up to investigation.
(tags: presentation recommendation viral networks video)
Journalism.org- The State of the News Media 2007
(tags: news journalism reference research statistics survey trends tv [...]