Excellent ad for erm, not advertising, or…

May 17th, 2007 by Mat Morrison · 3 Comments

The Break UpUploaded by geertdesager
(via George Nimeh)
Ok. It’s very funny. But let’s analyse it.
The consumer wants the advertiser to listen. She wants a dialogue. She doesn’t want funny.
So - the format is a two-minute funny video.
Now, the guy at Microsoft who commissioned this, Geert Desager says that “the commercial explicitly challenges the advertisers - our [...]

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Industrial Spam

May 16th, 2007 by Mat Morrison · 3 Comments

Living, as we (and most of you) do in a post-industrial society, the spam we receive is related to:
- service industries (financial products and the like - in fact as some of you will recall, the first spammers were lawyers)
- leisure & entertainment (mostly travel & sex)
- high tech, high R&D investment, IP-reliant industries (mostly [...]

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links for 2007-05-15

May 15th, 2007 by Mat Morrison · No Comments

Crazy Egg
Yet another visitor tracking and visualisation tool. We’re using Clicktale right now, but may have to do a quick preview on this one, too.
(tags: traffic analysis analytics web tool tools)

BarbieGirls BETA
Hey girl, we’re in BETA! (what’s “beta”?)
(tags: kids community)

Screen Digest
Global research & stats on audiovisual markets: covering TV, broadband, interactive entertainment, Cinema
(tags: business analysis [...]

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links for 2007-05-14

May 14th, 2007 by Mat Morrison · No Comments

SEOmoz’s Web 2.0 Awards
Brilliant piece of linkbait! But an excellent catalogue of the Web 2.0 explosion
(tags: web2 reviews resource)

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links for 2007-05-08

May 8th, 2007 by Mat Morrison · No Comments

AMEC - Association for measurement and evaluation of communication
The Association for Measurement and Evaluation of Communication (AMEC) is the global trade body and professional institute for companies and individuals involved in research, measurement and evaluation in editorial media coverage and related communication
(tags: research pr editorial analysis analytics)

103bees
Search engine traffic analysis and statistics tool
(tags: analysis analytics [...]

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