Just recently my Twitter feed has been hi-jacked by a nasty little phenomena: restaurants re-tweeting positive messages from their patrons. Ok, it’s not a hangable crime and it’s certainly not harming anyone but it’s beginning to grate on me. Testimonials are all well and good but Twitter is not the place for them. It makes [...]
Peer reviews, astroturfing and the increasing importance of user-curated advice networks
July 19th, 2010 by Matt Rebeiro · No Comments
The latest edition of BBC Click is a great view for anyone interested in peer reviews and the continued problems online with astroturfing (i.e. faked reviews). Even with clever algorithms and spam bots a lot still gets through the net (not least via Google reviews). This, as the artice on BBC Click demonstrates, can cause [...]
Media check-ins: Foursquare for telly (…and books and music)
July 12th, 2010 by Matt Rebeiro · No Comments
With the news that Foursquare has now notched up it’s first ‘million check-ins in one day‘, it’s with little surprise that there’s an increasing number of new apps and services attempting to horn in on Foursquare’s fairly lucrative racket. But rather than go toe-to-toe with the heavyweight champion of the check-in, these latest services are [...]
Social media, personality and tone of voice: who does your audience want to hear from?
June 30th, 2010 by Matt Rebeiro · 2 Comments
I was in a client workshop yesterday and we were discussing how brands should approach developing a clear personality and a tone of voice for their social media platforms (Facebook and Twitter, predominantly). My advice has always been this, who do your audience either:
have the deepest relationship with
want to have the deepest relationship with
Working out [...]
Interns, projects and perfect tea-making
June 23rd, 2010 by Matt Rebeiro · No Comments
Exciting news for those full-timers at RMM who like hot beverages delivered to their desk at regular intervals: intern season is once again open! Yup, over the next 4 months we’ll have a series of fresh-faced, keen eyed, wet-behind-the-ears university students arriving to perform all the donkey work we hate doing enjoy an apprenticeship in [...]