RMM

Oftentimes in client meetings you can, as a social media ninja, find yourself being asked to identify influencers or influential locations which the brand could enter in to dialogue with. Social media outreach, digital PR - call it what you will, it all boils down to finding people and places to have a conversations with/in.
We [...]

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I’ve been considering the very least amount of social media a brand needs to run a campaign effectively. I have decided it requires three elements:

A blog
Facebook
Twitter

Why these three? I’m glad you asked…

A blog to post developing stories about the campaign and share any assets from the campaign (video, audio, images) as well as a place [...]

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Sometimes, dear interwebs, I despair of tea companies. Today my tea-company despair cannon’s two barrels are both firmly fixed at Twinings.
As I gazed out through the Twitterverse I spied the following tweet:
Free tea? Yes puuurlease http://bit.ly/6RuDyB - warning - it is mainly fruit/’erbal teas. Sigh. (Tweeted by @HJonesy)

I duly clicked on the link and ended [...]

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Has anybody else noticed the quiet and utterly ignored death of the microsite? No, you probably haven’t and nor had I until this morning when it hit me: Facebook killed the microsite. Killed it dead. Right in the face. With a chainsaw (ok, probably not with a chainsaw…).
With the advent of the Facebook ‘fan page’ [...]

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I was introduced to this most wonderful analogy at a recent Measurement Camp gathering where John Wilshere shared it as part of a presentation. Essentially his thought was that whilst traditional advertising such as - most typically - a TV commercial, can grab our attention, they do so only briefly - in much the way [...]

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