Gratuitous self aggrandisement

December 16th, 2008 by Matt Rebeiro · 2 Comments

http://www.youtube.com/watch?v=tAsTN__h4hA

I’ve been meaning to put this on the blog for a while now. Its a great example of how a brief and a fixed amount of time can really focus the mind and turn out a peice of media ripe for social media dissemination.
After the jump read the story behind this short film (filmed by [...]

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Getting to grips with the ‘D’ in KUDOS

December 15th, 2008 by Matt Rebeiro · 4 Comments

I hope by now that regular readers of this blog are familiar with our KUDOS framework (link of course provided for n00bs). However, just recently Leo and I have been questioning the ‘D’ in KUDOS - what do we mean exactly by ‘Desirable’ when it comes to social media? Currently we understand desirability to…
…mean that [...]

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Thoughts on brands leveraging Twitter as a marketing medium

December 12th, 2008 by Matt Rebeiro · 8 Comments

This week I got an email from a client asking for some advice on how a brand (specifically their brand, obviously) should get involved in Twitter. At Leo’s suggestion I decided to respond using Forrester’s POST methodology. Read an abridged version of the reply I sent after the jump…

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Capturing the blogosphere’s imagination

December 11th, 2008 by Matt Rebeiro · 1 Comment

You can never second guess what posts will generate higher volumes of comments when it comes to blogging. Well reserached insightful posts will often get no comments, whilst irreverent, sarcastic and sometimes silly posts can command a proportionally longer list of comments.
I can think of no real lesson to learn from this other than that [...]

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Advocacy happens

December 10th, 2008 by Matt Rebeiro · 5 Comments

A while ago… more than a year, I wrote a loosely barbed post about what I percieved to be a a foolish web 2.0 enterprise named Bragster wherein people set daring bets with each other and then film the hi-larious proof of the bet being completed and post it to the site.
Fast forward to today [...]

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