Best Brand Extension Ever?

By Dan O'Connor December 13th, 2007
In Stories

You can’t tell me that this isn’t somehow a promotional device of cosmic proportions for this.

3 responses so far ↓

  • 1 Mat Morrison // Dec 14, 2007 at 7:33 pm

    Man — why couldn’t they leave well-enough alone, and call the film “Northern Lights”? (checked IMDB

    Not - I feel - as cool as the OBVIOUS promo… re-do the Japanese space fireworks

    Here’s dust in your eye.

  • 2 Dan O'Connor // Dec 15, 2007 at 12:08 am

    Why couldn’t they leave it alone and call the film “Northern Lights”? Because this is the same country that had to re-title “The Madness of King George III” as “The Madness of King George” on the grounds that Americans would think they had missed the two sequels…

  • 3 Dan O'Connor // Dec 17, 2007 at 5:14 am

    prequels. god I’m an idiot.

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