This is the third and final in a series of posts looking at people’s decision making behaviours regarding cinema visits in the age of social media, compared with our behaviours ten years ago. You can read the first post in this series here and the second post here.
Following post 2 where I [...]
Exciting news for those full-timers at RMM who like hot beverages delivered to their desk at regular intervals: intern season is once again open! Yup, over the next 4 months we’ll have a series of fresh-faced, keen eyed, wet-behind-the-ears university students arriving to perform all the donkey work we hate doing enjoy an apprenticeship in [...]
Bear with me kids, the title is proper odd but there’s a point buried in my oddity (anyone who knows me, knows this to usually be the case…)
When I was studying ethics as a philosophy student, I was taught a useful analogy to understand teleological and deontological views of morality:
Teleological morality is based on finding [...]
Has anybody else noticed the quiet and utterly ignored death of the microsite? No, you probably haven’t and nor had I until this morning when it hit me: Facebook killed the microsite. Killed it dead. Right in the face. With a chainsaw (ok, probably not with a chainsaw…).
With the advent of the Facebook ‘fan page’ [...]
One of our goals for 2010 is to do our bit to create a common language around how we describe a business’ use of social technologies and social media. This seems hardest when we consider the marketing function, where many very different activities are considered ’social’ by brands, their agencies and their customers.
I can think [...]