RMM

A few weeks ago I blogged about the increasing use of social media in the automotive industry. The majority of these examples involved encouraging individuals to share some information about the brand via a social technology such as Facebook. I came across another example of this recently at the Westfield Shopping Centre at the weekend [...]

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This is the second in a series of posts looking at people’s decision making behaviours regarding cinema visits in the age of social media, compared with our behaviours ten years ago. You can read the first post in this series here.

I would like to start off by thanking everyone who took my survey. I shall [...]

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This month sees the launch of yet more marketing campaigns in the auto sector leveraging social media technologies to build awareness and interest.  Hot on the heels of Peugeot’s RCZ “It chooses you” campaign and Toyota’s “Swagger Wagon” video, Lexus are looking to take advantage of the increasing ease with which people can share their [...]

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I got a call last week from Gascoignes Estate Agents in Surrey asking if I could dust off my social media crystal ball and gaze upon how one might use social media to buy a house in the future. So, after some chin stroking, head scratching and a nap deep pontification I penned the following [...]

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For a decent long while now i’ve had a post-it on my desk saying “Social media makes the best puppet show solution”. I mean this and mean it pretty much literally. The puppet in question being he of Compare the Market Meerkat, Aleksandr.
Yes, yes yes, i’m coming to the party late and yes, yes, yes, [...]

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