A friend complained to me the other day that her housemate never lets her turn the heating up, suggesting she just wears a jumper instead. Did this no-nonsense solution stem from her housemate’s rugged origins on his dad’s farm or a concern for the environment, I asked her. “No, no,” she replied, “I really think [...]
Entries in 'Brand innovation'
User-Generated Content has a Flavour (Part the Second)
November 15th, 2007 by Dan O'Connor · 4 Comments
Back in June I somehow managed to bring myself to write about Doritos’ X-13D campaign, in which the inexplicably popular snack product asked fans to name their mystery new flavor. Winners (though that may not be an entirely accurate description) were crowned with the title of ‘Flavor Master’ and awarded a year’s supply of Doritos [...]
How to get your customers to engage with your brand whilst improving your product
November 14th, 2007 by Dan O'Connor · No Comments
Offer them $1,000,000.
The al-Qaida Brand…
November 8th, 2007 by Dan O'Connor · No Comments
Don’t miss Catherine Bennett’s brilliant demolition job on Johnathan Evans, the new head of MI5 who spoke of “the al-Qaida brand”. Bennett, suitably unimpressed by the very notion, reacts with what we might call majesterial scorn:
Ever fancied running your own terrorist cell but worried about where you would find the ideology? Every year, more and [...]
Weird…
October 26th, 2007 by Dan O'Connor · No Comments
So, it’s about ten to seven in the evening of the 26th October 2007 here in the USA and the “most emailed” story at the BBC is the three-and-a-half-year-old news that Coca Cola’s Dasani is really just purified tap water.
So, where’s that suddenly come from again, eh?
Maybe it’s the brand equivalent of the goat [...]