As a lifetime member of the Ginger Panthers I was naturally delighted when this site launched; Redhedd. And you can even search for friends based on SPF and shades of redness. Dead cool.
Entries in 'Brand innovation'
The one where… Matt goes back to school to get a date
November 27th, 2007 by Matt Rebeiro · 4 Comments
In a move so CV pleasingly, box tickingly, browny-point-earning it makes me cringe I signed up to a course at the Warwick Business School this year. I’m currently doing the marketing portion of the course and we’ve been studying the work of Philip Kotler (the apparent ‘Father’ of Marketing). He’s got a lot to say [...]
Want to save the planet? Turn your heating up.
November 26th, 2007 by Ben · 1 Comment
A friend complained to me the other day that her housemate never lets her turn the heating up, suggesting she just wears a jumper instead. Did this no-nonsense solution stem from her housemate’s rugged origins on his dad’s farm or a concern for the environment, I asked her. “No, no,” she replied, “I really think [...]
User-Generated Content has a Flavour (Part the Second)
November 15th, 2007 by Dan O'Connor · 4 Comments
Back in June I somehow managed to bring myself to write about Doritos’ X-13D campaign, in which the inexplicably popular snack product asked fans to name their mystery new flavor. Winners (though that may not be an entirely accurate description) were crowned with the title of ‘Flavor Master’ and awarded a year’s supply of Doritos [...]
How to get your customers to engage with your brand whilst improving your product
November 14th, 2007 by Dan O'Connor · No Comments
Offer them $1,000,000.