This week I got an email from a client asking for some advice on how a brand (specifically their brand, obviously) should get involved in Twitter. At Leo’s suggestion I decided to respond using Forrester’s POST methodology. Read an abridged version of the reply I sent after the jump…
Entries in 'Brand utility'
Thoughts on brands leveraging Twitter as a marketing medium
December 12th, 2008 by Matt Rebeiro · 10 Comments
Laptopdance: Results from the ‘Mobile and Wireless’ table
November 12th, 2008 by Adam · 1 Comment
Laptopdance: results from the ‘entertainment’ jury
November 8th, 2008 by Iain MacMillan · No Comments
I really did pick the long straw in terms of categories. You’re onto a winner when you can pick out a two minute Will Ferrell comedy masterpiece to show and discuss with your audience. There was some lively discussion and plenty of disagreement on what was interesting, what works, what doesn’t and what’ll be big [...]
Identifying audience needs online
April 22nd, 2008 by Leo Ryan · 4 Comments
This post introduces our approach to understanding audience needs; the three headed cerberus of content, functionality and dialogue. The full essay is a part of a report that has been written for Contagious, extracts of which can be downloaded for free here. Readers of the report have been asked to contribute examples of brands fulfilling these needs. Please take a read [...]