Just recently my Twitter feed has been hi-jacked by a nasty little phenomena: restaurants re-tweeting positive messages from their patrons. Ok, it’s not a hangable crime and it’s certainly not harming anyone but it’s beginning to grate on me. Testimonials are all well and good but Twitter is not the place for them. It makes [...]
Entries in 'Brand Utlity'
Last.fm: Platform of brand utility
March 1st, 2009 by Leo Ryan · 1 Comment
Last year I interviewed Spencer over at Last.fm to gain some insights into how they have so completely nailed the concept of exportable functionality. Functionality that works as marketing. And product development. And product enhancement. Oh, and brand extensions. In fact Last.fm have seemingly managed to create a self-fulfilling eco-system out of making their data [...]
Watch Live Television While you Work Play
May 29th, 2008 by Ben · 3 Comments
Following recent discussions about the future, or for that matter the sad past, of TV, I’ve just been alerted to another platform for the medium.
Zattoo allows anyone to watch live TV, on PC or Mac, while getting on with other things. Not during work hours though, of course. Unless it’s for research. Wouldn’t dream of [...]