This post introduces our approach to understanding audience needs; the three headed cerberus of content, functionality and dialogue. The full essay is a part of a report that has been written for Contagious, extracts of which can be downloaded for free here. Readers of the report have been asked to contribute examples of brands fulfilling these needs. Please take a read [...]
Entries in 'Branded content'
Encyclopedia Britannica: The new Wikipedia
April 21st, 2008 by Matt Rebeiro · No Comments
I’m at university. Ergo half of everything I have ever written ever has been copied and pasted from Wikipedia. Students don’t read any more, we surf, we google, we wiki-search we use Jstor we will do ANYTHING to avoid picking up a book. This has meant that such institutions as Encyclopedia Britannica have been taking [...]
Free stuff from Contagious Magazine
January 10th, 2008 by Leo Ryan · No Comments
In part to announce that we *will* be revisiting our 2007 predictions as Dan promised and in part to let you know that we are working on a project (to be announced in coming weeks) with the lovely people at Contagious; here’s something left over from the Contagious Santa Bag; a free, yes ‘FREE’ report [...]
It’s not “viral”, it’s just good: part 57 - Dylan Messaging
October 9th, 2007 by Iain MacMillan · 1 Comment
Courtesy of my newly-married amigo, Mr Dylan Jones, whose wedding I had the pleasure of attending at the weekend, comes news of Dylan Messaging. Proof that, if an idea is iconic, familiar or just plain good, even an e-card messaging mechanic can still be cool. I defy anyone not to have a go.
links for 2007-09-04
September 4th, 2007 by Mat Morrison · No Comments
Viral campaign for Dexter
Excellent email, sms & flash-based viral campaign. There have been a few of these now (Audi and the Royal Marines spring to mind, as do the “personalised” news stories of the late nineties) but the serial killer angle is probably what drives this.
(tags: viral email mobile marketing personalization)