I’ve been considering the very least amount of social media a brand needs to run a campaign effectively. I have decided it requires three elements:
A blog
Facebook
Twitter
Why these three? I’m glad you asked…
A blog to post developing stories about the campaign and share any assets from the campaign (video, audio, images) as well as a place [...]
For a decent long while now i’ve had a post-it on my desk saying “Social media makes the best puppet show solution”. I mean this and mean it pretty much literally. The puppet in question being he of Compare the Market Meerkat, Aleksandr.
Yes, yes yes, i’m coming to the party late and yes, yes, yes, [...]
…PRIZES! Yes that’s right, one of my favourite bands, Incubus, have joined part of a collective called ‘Swag Bucks‘ to create searchwithincubus.com. The premise of Swag Bucks in general and searchwithincubus.com in particular is that every search one performs results in one recieving ’swag bucks’. Accumulate enough swag bucks and you can trade it in [...]
I’ve been kicking around some ideas with Mat recently on the interplay between offline events, online discussion and traditional media coverage. This article in NMA on Glue’s activity with Bombay Sapphire gets closer to illustrating the idea.
The Dusk Bar at Somerset House feeds the online social media activity which is then written about in the [...]
I’ve been thinking about the insatiable appetite that social media has for content and information. In working with some of our clients this can initially seem a daunting or even insurmountable barrier to getting involved in social media. But I think that this is because we’re looking at this from a marketing perspective and as [...]