Earlier this year we launched the sexy Flash site for Sony’s Blu-ray site designed and developed by Hi-Res!. And while its a pretty young thing that will work beautifully as a destination site it’s not doing much to get out and engage with consumers. The next stage of this campaign has been to actually get [...]
Entries in 'Branded content'
Creative Commons
August 30th, 2007 by Leo Ryan · No Comments
We’ve been interested in the use of Creative Commons for a while and have finally got the opportunity to work with it on the Sony Blu-ray campaign. As a part of the communications program we have released the advert campaign assets under an Attribution-NonCommercial-ShareAlike 3.0 Unported license.
By doing this we are allowing consumers to Share [...]
Digital Advertising: En Vogue?
August 22nd, 2007 by Matt Rebeiro · 1 Comment
Like many men I have, on occasion, picked up my girlfriend’s girly magazines (Cosmos, Vogue et al) and I am always astounded by how many advertisements an average edition contains. When I point out that she’s paying £4 to be advertised at she laughs and says she LIKES looking at the adverts. (Granted I do [...]
Interoperability (yes it is a word…)
August 16th, 2007 by Dan O'Connor · No Comments
Are you sick of people asking to be your friend on Facebook? Or are you, like me, sick of people telling you that they are sick of being asked to be someone’s friend on Facebook?
Either way, you’ll be intrigued by Michael Geist’s recent blog posting about the interoperability of social networking sites. Geist, Professor of [...]
Kiddy Generated Adverts
July 21st, 2007 by Leo Ryan · 3 Comments
Si and Porv at Dixon Baxi have been filming adverts devised and scripted by kids as a part of the MTV Think road safety campaign. Go and check out the adverts and vote on your fave at the MTV Think site.
I’ll be chasing the chaps up for a more in depth discussion of the merits [...]