Like many men I have, on occasion, picked up my girlfriend’s girly magazines (Cosmos, Vogue et al) and I am always astounded by how many advertisements an average edition contains. When I point out that she’s paying £4 to be advertised at she laughs and says she LIKES looking at the adverts. (Granted I do [...]
Entries in 'Branded content'
Interoperability (yes it is a word…)
August 16th, 2007 by Dan O'Connor · No Comments
Are you sick of people asking to be your friend on Facebook? Or are you, like me, sick of people telling you that they are sick of being asked to be someone’s friend on Facebook?
Either way, you’ll be intrigued by Michael Geist’s recent blog posting about the interoperability of social networking sites. Geist, Professor of [...]
Kiddy Generated Adverts
July 21st, 2007 by Leo Ryan · 3 Comments
Si and Porv at Dixon Baxi have been filming adverts devised and scripted by kids as a part of the MTV Think road safety campaign. Go and check out the adverts and vote on your fave at the MTV Think site.
I’ll be chasing the chaps up for a more in depth discussion of the merits [...]
Selfish catholic campaign
July 21st, 2007 by Leo Ryan · No Comments
Our mates over at Acknowledgment have just finished a web site for the new Travis track ‘Selfish Jean’. It’s catholic with both a big and little ‘c’.
Little c its ambition by promoting a music track with activity including a web site, a charity angle, user generated content, this video that’s been seeded all over the [...]
Fresh from the Rinzen studio
July 4th, 2007 by Leo Ryan · No Comments
My mates over at Rinzen have just completed the Bart Simpson doll. He has been made for as part of an auction to raise funds for the International Red Cross, taking place at the San Diego Comic Com (July 26-29) for Toy2R.