Leo recently posted about the idea of bought, owned and earned media - a nice way to frame digital media i’m sure you’ll agree. I’ve been thinking about this and how it applies to viral content.After the jump; my thoughts in glorious technicolour (I even mention Paris Hilton…)
Entries in 'Buzz & sentiment analysis'
Viral media: bought, owned or earned? - Some cautionary tales
March 20th, 2009 by Matt Rebeiro · 2 Comments
Skittles, Twitter and being your brand
March 3rd, 2009 by Matt Rebeiro · 2 Comments
“Interweb the Rainbow” - This is the way Skittles titled their brave and experimental foray into the Twitterverse and rather than taking baby steps they went all out. After the jump I’ll tell you why its an absoultely brilliant example of a company ‘being their brand’.
Meta social media - Have it your way
February 13th, 2009 by Steve · No Comments
Although some may say there’s no such thing as bad publicity, on the surface this one appears to be a real, em, whopper.
During its ‘Whopper Sacrifice‘ campaign, Burger King offered a free burger to anyone who ditched 10 of their friends on Facebook. Burger King proudly dubbed its Whopper stronger than friendship. Indeed, the concept [...]
Twitter can make you money… according to Dell
December 17th, 2008 by Matt Rebeiro · No Comments
In a followup to a this post from a few days ago, I discovered this article today that Dell are attributing $1million dollars in revenue to Twitter ’sales alerts’.
Influencer relations; it’s all about the ‘invisible ipod’
November 26th, 2008 by Matt Rebeiro · 1 Comment
I want quickly to catalogue a new trend in the R*M vernacular: ‘invisible i-pod’. Taken from a comment Jeremy made its quickly been adopted as slang for ‘a really brilliant talking point’.
Influencer (and community) relations require brands to supply really engagaing talking points (talking point no-less that display all the virtues our very own KUDOS [...]