Just recently my Twitter feed has been hi-jacked by a nasty little phenomena: restaurants re-tweeting positive messages from their patrons. Ok, it’s not a hangable crime and it’s certainly not harming anyone but it’s beginning to grate on me. Testimonials are all well and good but Twitter is not the place for them. It makes [...]
Entries in 'Buzz & sentiment analysis'
Peer reviews, astroturfing and the increasing importance of user-curated advice networks
July 19th, 2010 by Matt Rebeiro · No Comments
The latest edition of BBC Click is a great view for anyone interested in peer reviews and the continued problems online with astroturfing (i.e. faked reviews). Even with clever algorithms and spam bots a lot still gets through the net (not least via Google reviews). This, as the artice on BBC Click demonstrates, can cause [...]
Films, buzz, and present choices in past tense (pt 2)
July 16th, 2010 by Mihaela · 1 Comment
This is the second in a series of posts looking at people’s decision making behaviours regarding cinema visits in the age of social media, compared with our behaviours ten years ago. You can read the first post in this series here.
I would like to start off by thanking everyone who took my survey. I shall [...]
Listening and responding: good questions + good answers = better FAQs
June 11th, 2010 by Matt Rebeiro · 1 Comment
Increasingly organisations are aware of the multiple benefits a social media buzz monitoring program can yield, be it to:
Ascertain the reach of a marketing campaign
Collect product feedback (R&D)
Understand longer term trends in brand sentiment
Identify questions, complaints and even potential crises as part of customer service
Social media monitoring tools - we take a test drive
March 11th, 2010 by simonlp · 5 Comments
Every day we find new and exciting examples of organisations using social technologies, but amidst the “wow factor” of engaging customers/prospects through funky widgets or clever campaigns, there remains that big question – how can we track and measure this stuff?
What’s often referred to as social media monitoring is of huge importance to us at [...]