We recently carried out a survey of conversation monitoring agencies as part of our work on a report for Contagious, some free extracts of which can be viewed here.
In recent years several companies have emerged to provide insights into the levels of online conversational activity around their clients. These companies use a widely varying mix [...]
Entries in 'Buzz & sentiment analysis'
A survey of ten leading online conversation monitoring companies
April 22nd, 2008 by Ben · 19 Comments
KUDOS: Road testing a social media acronym
February 19th, 2008 by Leo Ryan · 12 Comments
At last night’s chinwag I road tested a bit of thinking we’ve been doing in the form of a snappy acronym; KUDOS.
Essentially it’s a framework that we’ve been using to understand how social media activities work, don’t work and should work. Quite simply it is a set of qualities that we look for in a [...]
To Dream the Impossible Dream
October 22nd, 2007 by Iain MacMillan · No Comments
Another beast we’re wrestling with at the moment is social media metrics - how to de-fluff some of the current ways in which people try to measure audience engagement and communication effectiveness in this area. It’s going to be a while before we have something meaningful to say, but in the meantime expect to see [...]
The Internet: A place for women
August 23rd, 2007 by Matt Rebeiro · 2 Comments
Results published by Ofcom yesterday suggest that women use the web more than men. Gasp. Women aged 25-49 spend more time online than men - especially the 25-34’s who account for 55% of net usage compared to men of the same age.
The reason for this, quite emphatically, is MyBeboBook. Women just can’t get enough of [...]
Top 10 “Powergeeks” all men, says study by Institute for the Staggeringly Predictable
July 20th, 2007 by Dan O'Connor · No Comments
Blender magazine, a publication never knowingly under-filled with spuriously framed lists, has named Apple’s Steve Jobs as the most influential man in Web music. The rest of the top 10 “powergeeks” (sigh) are thus:
2. Tom Anderson & Chris DeWolfe (MySpace)
3. Chad Hurley & Steve Chen (Youtube)
4. Doug Morris (CEO Universal)
5. Ryan Schrieber (Pitchfork)
6. Ian Rogers [...]